Written by Rohan Kumar — A Preview Vimeo is a video sharing platform where content creators can live-stream, customize, and publish their videos. Vimeo initially sought to differentiate itself through better editing and uploading tools, as well as being the first to support high-definition video. However, it was soon outpaced by YouTube in user count…

Written by David Guo — The Rise of the Double-Double With nearly 4,000 stores, Tim Hortons is Canada’s market leader and largest quick-service restaurant (QSR) chain. Founded in 1964 by NHL player Tim Horton, the QSR chain has since proliferated across Canada to become the nation’s “most treasured brand,” consistently scoring highly in trust, ability…

Written by Christina Nemez — Stirring the Pot When the cultivation, distribution, and sale of cannabis was legalized across the country in 2018, Ontarians aged 19 and over found themselves able to purchase cannabis online for the first time through the Ontario Cannabis Store (OCS). …

Written by Adam Grisolia and Blake Verdonk — Merck-y Waters The global pharmaceutical industry is leaving over $600B on the table. Medication non-compliance, defined as patients failing to comply with prescriptions, is a significant health issue resulting in worsened patient conditions and forfeited revenues for pharmaceutical companies. …

Written by Sammy Fleisher and Aryan Paliwal — Electrifying Bus-iness In the United States and Canada, more than 26 million students are transported, by school bus, everyday. The 600,000 school buses that carry them comprise North America’s largest mass transportation system. Currently, over 95 percent of these buses run on diesel fuel, contributing over 5 million tons of…

Written by Natasha Boyd and Daniella Strazzeri — A Retailer in Trouble Hennes & Mauritz (H&M) is a Swedish multinational brand known for its fashionable offerings at affordable prices. H&M has gained notoriety as a leader in the fast fashion space, with more than 5,000 stores spanning across 74 global markets and employing over 120,000 people. Over time…

Written by Reza Qurban-Ali — Space exploration and tourism has steadily increased in popularity in recent years, with companies such as Virgin Galactic, SpaceX, and Blue Origin leading the charge. As a result, significant global investments are being channeled into the industry — a development that has uncovered many space-related operational challenges. …

Written by Zoe Trottier and Titi Ilori — From Shorts to Capri Capri Holdings Ltd (Capri) is an American-based luxury fashion group founded in 1981 by American fashion designer Michael Kors. The group started as the Michael Kors brand and changed its strategic direction from a single brand operator to Capri, a European-style luxury conglomerate in 2017. The…

Written by Lillian Gan and Jessie Hung — The Rise of TikTok TikTok is a social media platform built around short, user-created videos and is available in more than 150 markets and 75 languages. Originally launched domestically in China as Douyin, it became available worldwide after a merger with Musical.ly in August 2018. TikTok has revolutionized the way…